Skyy Vodka Ad

First off this is truly beautiful.  The woman is beautiful.  The use of light and dark is very well done.  The background implies a beautiful city, like New York.  The message is definitely sexy.  The target for this ad is clearly men.  That is why they are using such an attractive woman.  Sex sells.  People will buy anything if there is a sexy picture in it.  Generally men will purchase this type of product and the message is also that men drink vodka.  She made him the drink and now he is drinking it.  What also is implied in this ad is that a woman waits on a man.
Although the focus of the picture is the woman, the product is in the foreground and you really cannot miss it.  If you look at the woman who is in black and the white chair the man is sitting in and then look at the bottle and the glass, it is almost as if the man and woman mimic the bottle and the glass.  From that you can equate the attractiveness of the woman and the attractiveness of the bottle of Skyy Vodka.
It is a very sexist yet very effective advertisement.