This music video was blatantly about sex, whether it was for sale or just available, even at a fast food restaurant. The setting implies quick and easy, available on demand, and it was rather demeaning to women. The lyrics of the music imply how easy it can be to buy sex.
There is a darkness to the video that is distinctly unappealing, almost as if sex should only take place in the dark. The use of a drive in restaurant as the setting for the video obviously implies “getting some” is as easy going to a drive-through. Although the two principal singers, one black, one white, seems to espouse black to white, all the women in the video are black, giving it an unmistakable hint of racism. The choreography is very suggestive, a lot of hip movement and there no male dancers. Because of the lack of male dancers the implication is that women are sex objects. If you couple that with the fact they are all black and you have double-barreled racism. This is a fairly recent music video and you would expect, given the advances we have made in our society concerning racism and gender bias that the theme of the music video would not be so biased and unsavory.
The female characters, though very attractive African American women, are presented in an almost sleazy manner. In some scenes along with the suggestive lyrics, the women are eating deserts in a very suggestive way. It seems to point to the idea that what they were doing was very, very sweet, when in reality it was simply very demeaning.
I also acknowledged the fact the woman were being compared to fast food, and how they are available as a sexual service almost 24/7. In fact I went in major detail and noticed the use of super-size and number one in the lyrics eluding to McDonalds and its quick service. Another thing we both noticed is their dress. Almost all the women are wearing maid-like outfits, which obviously fed the first statement that women are to provide service to men as sexual servants in this case. Devor mentions that the movements and nonverbal communication clues are done in a heterosexual manner so that they appeal to men. So this video is directed for the teenager male audience and above. Another thing i noticed was that without the catchy upbeat tone, a mute would strictly emphasize how this video meant to be about sexuality and just plain sex. Despite how far our society has come involving womens rights, and equality, its videos such as these that keep the line diving men and women. Women will always be portayed as weak and dependent while men as dominant and powerful. the music industry has a lot of work to do in order to catch up with the more mature and equal aspects that are emphasized by women advocates.
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