blog 5

This music video was blatantly about sex, whether it was for sale or just available, even at a fast food restaurant.  The setting implies quick and easy, available on demand, and it was rather demeaning to women.  The lyrics of the music imply how easy it can be to buy sex. 

There is a darkness to the video that is distinctly unappealing, almost as if sex should only take place in the dark.  The use of a drive in restaurant as the setting for the video obviously implies “getting some” is as easy going to a drive-through.  Although the two principal singers, one black, one white, seems to espouse black to white, all the women in the video are black, giving it an unmistakable hint of racism.  The choreography is very suggestive, a lot of hip movement and there no male dancers.  Because of the lack of male dancers the implication is that women are sex objects.  If you couple that with the fact they are all black and you have double-barreled racism.  This is a fairly recent music video and you would expect, given the advances we have made in our society concerning racism and gender bias that the theme of the music video would not be so biased and unsavory. 

The female characters, though very attractive African American women, are presented in an almost sleazy manner.  In some scenes along with the suggestive lyrics, the women are eating deserts in a very suggestive way.  It seems to point to the idea that what they were doing was very, very sweet, when in reality it was simply very demeaning. 

blog 4

I watched a commercial for something called Kia-Ora.  It was incredibly racist towards black people.  All of the characters in it were demeaning to black people.  It uses racial stereotypes like minstrel show characters, basketball players, a knuckle dragging gorilla, Aunt Jemima.  The animal character, the crow, was once a stereotype used for black people as well. 
The gait the characters are using in and of itself is racist because they're slouchy and their shoulders are hunched over.  That is another one of the stereotypical images used for black people a long time ago.  Also the dialogue, some of it is gibberish, which was once equated with the conversations between blacks and whites, blacks being depicted as not very intelligent. 
Both Omni and Devor describe certain attitudes depicted in this commercial as being not only racist but patently offensive.  Some of the characters also are racist and offensive towards women.  The way the characters are dressed, Aunt Jemima, for example. 
In the past thirty years, attitudes have changed dramatically.  Obviously at the time that this commercial was produced there was a lot more overt racism in our society.  Thankfully we would never see a commercial of this type in today's day and age.

Skyy Vodka Ad

First off this is truly beautiful.  The woman is beautiful.  The use of light and dark is very well done.  The background implies a beautiful city, like New York.  The message is definitely sexy.  The target for this ad is clearly men.  That is why they are using such an attractive woman.  Sex sells.  People will buy anything if there is a sexy picture in it.  Generally men will purchase this type of product and the message is also that men drink vodka.  She made him the drink and now he is drinking it.  What also is implied in this ad is that a woman waits on a man.
Although the focus of the picture is the woman, the product is in the foreground and you really cannot miss it.  If you look at the woman who is in black and the white chair the man is sitting in and then look at the bottle and the glass, it is almost as if the man and woman mimic the bottle and the glass.  From that you can equate the attractiveness of the woman and the attractiveness of the bottle of Skyy Vodka.
It is a very sexist yet very effective advertisement.

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http://www.youtube.com/watch?v=28-gDM3WkvE

This is the ad that I focused on in the most in my journal entry.  I believe it shows a lot about gender.  It doesn't show much about race but mainly I was trying to make a point that men are typically known as the stronger sex.
This is relating to social identity because being a man defines a person and being manly defines a person as well.  Playing sports is definitely a manly thing.  Men and boys are often made fun of if they are not active or if they do not enjoy playing sports.  If guys seeing girls playing sports a lot of the time they are surprised.  It is an unfortunate stereotype that being "sporty" is a male thing.
I don't think there is a list of things that describe social identity here. I think it is very clear that it says men are more powerful because they are stronger than women.  And the fact that this is called an inspiration advertisement makes it worse because there is nothing inspirational about it.